The Brand

We are true to ourselves.
Our story begins in 1994, when BIASA was founded by Italian-born designer and art enthusiast Susanna Perini. A beautiful boutique and label inspired by Indonesian lifestyle and Italian design ethos, we were the first on the island to offer visitors and residents sophisticated resort-wear collections along with treasures from around the world; hand cast homeware, objects d’arts and exotic handmade furnishings.

More than twenty years on, we have grown to become an award winning and internationally recognized label, art space and lifestyle brand, with a growing reputation, fans, partners, collectors and customers.

In all, we encompass a vision and philosophy that we have remained true to since 1994; we are not a mere label or brand; we are true to ourselves, we are a unique expression of art, idealism and lifestyle.

What may appear simple at first glance, reveals layers of depth at a closer look; BIASA is a unique combination of ‘extraordinary simplicity’.


Fashion through the eyes of an artist
Our signature style combines creative cuts, artisanal details and natural materials to create sophisticated clothing perfect for tropical cities and shores. We offer truly unique style, suited to bon viveurs, worldly travelers and those who choose to live ‘outside the box’. Best known for our free-flowing creative cuts, the beauty of our label lies in the details. What may appear simple at first glance, reveals layers of depth in design at a closer look; handmade, hand-stitched, precisely cut with artistic attributes including hand-loomed fabrics, traditional weaving, appliqué, detailed embroidery and often, a contemporary take on time-honored handicraft and techniques. The combination of these along with beautiful contemporary design is BIASA, a unique label for both women and men.


Our gallery, BIASA ArtSpace was founded in Bali in 2005 as a natural response to our founder Susanna Perini’s many encounters with young artists in Java and Bali. We hosted our first exhibition with the intention to present progressive Indonesian and international artists at a time when there was little knowledge or support for the contemporary arts on the island.

Over the years, our gallery has grown to become a distinct container where artists are invited to dialogue and interact with the public. The exhibitions and projects staged our own gallery spaces in Bali and Jakarta or in collaboration with national and international art and government institutions have progressively become a reference point in the development of contemporary art in Indonesia.

In addition to our own program, we have also collaborated with institutions in Indonesia and in Europe including the National Gallery in Jakarta, the Italian Institute of Culture of Jakarta, the Macro Museum in Rome, the Delfina foundation in London and the Indonesian pavilion at the Venice Biennale.


Made In Bali
Each morning, as the sun rises on the island of Bali, women begin to prepare their daily offerings to appease both the Gods and Demons. Acknowledging that the universe is a balance between good and evil, the Balinese give thanks for each day, asking for blessings and good fortune.

Culturally rich with a long-standing heritage of traditional arts and crafts, music and religious ceremonies, the deep-rooted culture of the Bali is intrinsically linked to the foundation of our brand. Our home sits in the midst of the island, a creative hub where materials are received from exotic destinations, hand-dyed, hand-crafted and transformed into the wonderful creations found in our boutiques and around the world. With over 200 talented pairs of hands that work closely with our founder Susanna Perini to create our vision of style and design, we are truly blessed with a beautiful home from where we spread our work and philosophy.


Susanna shares her vision of ‘extraordinary simplicity’ with those who seek it.

Photography by Lukas Vrtilek for The Yak Magazine
Susanna shares her vision of ‘extraordinary simplicity’ with those who seek it.

Inspired by Indonesian tradition and ancestry, Balinese community and spirituality and many forms of artistic expression yielded through fashion and art, Susanna shares her vision of 'extraordinary simplicity' with those who seek it.

Born into a family of couturiers, Susanna Perini’s innate approach to design and the arts was inherent at a young age. The early years of her career saw her playing an active role in her mother’s boutique, while studying anthropology and working as a fashion photographer in her native Italy. It was a shoot for Donna that first brought Susanna to Bali in 1987, a trip that deeply impacted her journey as she instantly decided to make the island her home.

Over two decades later, Susanna remains at the helm of our brand, with the same spirit and philosophy with which we were founded. Her life’s work in fashion and contemporary art teamed with her Italian sensibilities and longstanding support for Indonesian culture has helped promote the country she now calls home to an international audience. She actively supports local artisans, traditional crafts, sponsors Indonesian artists on international residencies and remains an active support to many charities across Indonesia. Susanna received a “Knighthood of the Order of Merit” from the President of the Republic of Italy in 2017 in honour of her continuous support of Indonesian arts throughout her career.


Our founder Susanna Perini lands in Bali and falls in love with its culture and beauty, instantly deciding to make the island her home.


BIASA is a seed planted in Susanna’s mind, the wheels are in motion with exciting plans and ideas coming together.


BIASA is founded. Our first boutique is opened in Seminyak, Bali, surrounded by rice fields. Our first collection hangs on the rails for all to see. We are one of two stores in Seminyak at the time, our neighbor BAIK BAIK is happy to have company.


We move into our flagship store in Bali; 36 Jalan Seminyak Raya. Still open to this day, this store is the beating heart of our brand where visitors from all over the world come to indulge in our new collections.


We are going global, available in Greece, Austrailia, Maldives, Mauritius, USA, Spain… the list is growing.


Our art gallery, BIASA ArtSpace is founded in a beautiful space in Seminyak. Architect Giovanni D’Ambrosio is invited to design the space; a large, contemporary open space with an iconic floating staircase and orange roof made from rice harvesting material.


We open our infamous Jakarta store, allowing our dearest fans and customers in Jakarta access to our new collections without having to plan a trip to Bali.


Our store in Ubud, Bali is now open. A beautifully unique space; residents and visitors of Bali are letting us know how much they love walking down the street in their respective towns to pick up pieces from our latest collection.


We collaborate with MACRO Testaccio, Rome for Beyond the East exhibition, A Gaze on Indonesian Contemporary Art as part of BIASA ArtSpace’s program for the year, it is a proud moment and a huge success.


Our store in Sanur, Bali is now open. A beautifully unique space; residents and visitors of Bali are letting us know how much they love walking down the street in their respective towns to pick up pieces from our latest collection.


We open our partnership boutique in Mexico, an exciting foray into a new world of resorts and relaxation.


Opening of BIASA+ concept store. BIASA+ sees Susanna’s passion for both art and fashion combined along with the addition of home ware and lifestyle products.


BIASA celebrates 20 years of growth. BIASA 20th Anniversary Campaign featuring 20 inspiring young profiles won the Best Ad Campaign by The Yak Magazine Awards.


Our fans are excited to see Jessica Alba and Michelle Yeoh spotted in BIASA on the set of their film Mechanic: Resurrection.


Our store in Batubelig, Bali opens for business, along with a store in Cancun, Mexico. We are on a roll…


We open a new store in Bali airport, a beautiful corner in the domestic airport for our Indonesian customers to pick up their favorite outfits on the way home from their holiday in Bali.