JAKARTA, September 6, 2024 – BIASA and Studio Sejauh proudly present ‘Mata Sawah’ (‘The Eyes That See Simplicity’) at Plaza Indonesia Men’s Fashion Week 2024. This collaboration is a first for both brands, intertwining the creative visions of BIASA Founder, Susanna Perini and Sejauh Mata Memandang Founder, Chitra Subyakto. BIASA, deeply rooted in Indonesian heritage and contemporary arts, celebrates ‘Extraordinary Simplicity’ through its timeless, free-flowing, and minimalist collections embellished with hand-crafted, artisanal details and techniques. Studio Sejauh, a collaborative space under the Sejauh Mata Memandang (SMM) (translated to ‘As Far As The Eyes Can See’) umbrella, brings together key players and stakeholders in Indonesia’s fashion industry – from farmers and artisans to designers and brands, championing principles of circularity, responsible supply systems and production, as well as environmental conservation.

The ‘Mata Sawah’ collection fuses BIASA’s signature style with Studio Sejauh’s unique fabrics and ethos. Inspired by Indonesian and universal elegance and the simplicity of the ‘sawah’ (rice field), each relaxed, fluid, and simple silhouette carries a distinct narrative; from the ethical sourcing and creation of the fabric to the intricate design process and hand-crafted detailing. Responsibly sourced from Indonesia, the fabrics in the collection are made by Studio Sejauh’s