We are true to ourselves.

Our story begins in 1994 when BIASA was founded by Italian-born designer and art enthusiast Susanna Perini. A beautiful boutique and label inspired by Indonesian lifestyle and Italian design ethos, we were the first on the island to offer visitors and residents sophisticated resort-wear collections along with treasures from around the world: hand-cast homeware, artisan pieces and exotic handmade furnishings. More than thirty years on, we have grown to become an award-winning and internationally recognized label, art space and lifestyle brand, with a growing reputation, fans, partners, collectors and customers.

In all, we encompass a vision and philosophy that we have remained true to since 1994; we are not a mere label or brand; we are true to ourselves, we are a unique expression of art, idealism and lifestyle.

What may appear simple at first glance reveals layers of depth at a closer look: BIASA is a unique combination of ‘extraordinary simplicity’.

Fashion through the eyes of an artist

Our signature style combines creative cuts, artisanal details and natural materials to create sophisticated clothing, perfect for tropical cities and shores. We offer truly unique style, suited to bons vivants, worldly travelers and those who choose to live ‘outside the box’. Best known for our free-flowing creative cuts, the beauty of our label lies in the details. What may appear simple at first glance reveals layers of depth in design at a closer look: handmade, hand-stitched, precisely cut with artistic attributes including hand-loomed fabrics, traditional weaving, appliqué, detailed embroidery and often a contemporary take on time-honored handicraft and techniques. The combination of these along with beautiful contemporary designs is BIASA, a unique label for both women and men.

Art

BIASA Art was founded in Bali in 2005 as a natural response to BIASA founder Susanna Perini’s passion for contemporary art. When it was founded, BIASA Art played a pivotal role, presenting artists from Indonesia and elsewhere at a time when there was little knowledge or support for the contemporary art in Bali.

With spaces in Bali and Jakarta, BIASA Art has collaborated with institutions such as the National Gallery in Jakarta, MACRO in Rome, Delfina Foundation in London, and the Indonesian pavilion at the Venice Biennale as well as hosted its own shows and presentations, where artists are invited to present, develop and create in total freedom

BIASA Art’s more recent endeavours aim to achieve three key goals; Firstly, to continue to support young Indonesian and Balinese artists, with a specific focus on the connection between art-making and materials, reflecting BIASA’s unique research in textile and the intimate relationship with local artisans.

The second goal is to host exhibitions in BIASA Art galleries, in conjunection with Kayu, Lucie Fontaine’s brand in Bali of which BIASA Art is a main sponsor, as these galleries constitute one the most important institutions for contemporary at in Bali. The third goal is focused on supporting new video works by contemporary artists including Laurent Montaron, Keren Cytter, and Enrique Ramírez.

Made In Bali

Philosophy
Each morning as the sun rises on the island of Bali, the-Balinese begin to prepare their daily offerings to appease both the Gods and Demons. Acknowledging that the universe is a balance between good and evil, they give thanks each day, asking for blessings and good fortune.

Culturally rich with a long-standing heritage of traditional arts and crafts, music and religious ceremonies, the deep-rooted culture of Bali is intrinsically linked to the foundation of our brand. Our home sits in the midst of the island, a creative hub where materials are received from exotic destinations, hand-dyed, hand-crafted and transformed into wonderful creations found in our boutiques and around the world. With over 200 talented pairs of hands that work closely with our founder Susanna Perini to create our vision of style and design, we are truly blessed with a beautiful home from where we spread our work and philosophy.

Making a Difference

Throughout the years, BIASA has given back to Bali by helping several non-profit organisations and individuals who have made a difference in today's.

Among those is Matahari Terbit Center (MTC) which takes care of disabled children suffering from cerebral palsy, autism, down syndrome or others on the island. Not only do we support them through monthly donations, we also sell beautiful jewellery pieces crafted by the beloved young souls at MTC. The proceeds benefit Matahari Terbit Center in carrying their noble mission. Pictured is a bracelet from the Cinta Kasih collection that can be found at BIASA stores. For more information, please visit www.mtcbali.com.

Inspired by Indonesian tradition and ancestry, Balinese community and spirituality and many forms of artistic expression yielded through fashion and art, Susanna shares her vision of 'extraordinary simplicity' with those who seek it.

Born into a family of couturiers, Susanna Perini’s innate approach to design and the arts was inherent at a young age. The early years of her career saw her playing an active role in her mother’s prêt-à-porter company, while studying anthropology and working as a fashion photographer in her native Italy. It was a shoot for Donna that first brought Susanna to Bali in 1987, a trip that deeply impacted her journey as she instantly decided to make the island her home, where she founded BIASA in 1994..

Over three decades later, BIASA is an award-winning and internationally recognized fashion, art and lifestyle brand, with eight boutiques and three art galleries in Bali and Jakarta and a large international following.

Susanna’s philosophy and vision continues to be expressed through her life’s work in fashion and contemporary art. She actively supports local artisans, traditional craftsmen and Indonesian contemporary artists through exhibitions and international residencies and curated BIASA Art exhibitions in Jakarta and Bali. She remains an active support to many charities across Indonesia through her philanthropic activities.

In 2017, Susanna received a “Knighthood of the Order of Merit” from the President of the Republic of Italy in honour of her continuous support of Indonesian arts and became a naturalized Indonesian citizen.